By Zion Antoni

By fundamental, and ethical standard, and in spiritual dynamics, there is so much more, in a name. We bear name’s, our children, our cultures, communities, societies,industries and the breadwidth of our governments. The general perspective is within a name given, it holds its purpose, and characteristics. Among homogeneous groups, culture is carried over, passed for its simple preservation. Culture, and sub cultures are birthed within urban settings. Mind, there are learned cultures(way of life)that is birthed out of what is condusive to economic survival, and urbanization. There are cultures, movements birthed out of social degradation. Presented is one of which. The mind, movement, the clothing line, and presence of Negusworld. A word with direct origins from the east(east Africa)from the Amharic tounge, Monarchaic in its social address;Negus, the title of an ethiopian king, and Nigist(Queen), the title of his equal. Printed, designed and marketed, this profile of any face under a crown made of up elements of the struggles of our societies, and ethinic peoples, from a coin of the us mint, to the the slave chain that held captive an indigenous people, and their pshcological profile. As the late Poet, Educator, Melvin B. Tolson stated, Negusworld is the example of the “rightoeus mind”. Progressive, Co founder and executive Johwell Baptiste states its not in what you wear. It is a state of being. Within Negus,this state of being is subsequent; the seat of a monarch, holding self worth, and purpose. To live with this mindset is to live with a consciousness, and this consciousness in a collective, is a movement. Acknowledged universally. This is the understanding of Negus, and those who manifest it. To all advocates, participants and pupils..Negus/Nigist up.





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s